THE THOMAS C. SLATER CENTER CASE STUDY

The Challenge

To enter a dispensary in Rhode Island you must appoint one dispensary (or cultivator) as your primary caregiver, present a medical marijuana license, and wait while the staff performs a criminal background check. It’s a lengthy process so patients want to know they are going to the best place before going through the dispensary door. Rhode Island currently only has two dispensaries: the Thomas C Slater Center and the Green Leaf Center, They are competing head to head for a small number of customers.

The Solution

We built TCS a state of the art website to give them the edge over Greenleaf. With patients and other visitors spending an average of 7 minutes on the website at a time and looking at about a half dozen web pages, they must be having a pleasurable and informative experience. (More than half of website visits last less than 15 seconds according to this article. ) With well over a thousand visitors a day – we are certain that TCS’s website has proven to be a valuable asset.

Complete Corporate Identity

We Rethought Everything

Minute Average Session Duration

%

Returning Visitors

%

Bounce Rate on website

Online slater center Visitors

New Design and Mobile Friendly Site Boosted Users By 50%

21K Website Visitors

Slatercenter.com has received over 21,000 unique visitors since the new website launched in October.

Extremely Low Bounce Rate

The bounce rate, which is the percentage of people that leave the website after seeing the homepage, is only 26%! The industry average is between 50% and 70%.

Users Stay Browsing

The average user session on the Slater Center website is currently 8 minutes which mean users are spending time reading content, admiring design, and looking for new information.

The Results Were Amazing

Slatercenter.com has received over 21,000 unique visitors since the new website launched in October. What the data shows is that 77% of the visitors are returning visitors, meaning they have been to the website before.

Over 40% of the visits are direct, meaning someone typed slatercenter.com into their address bar. 57% of the visits came from searches (which includes searches such as “slater center”). The bounce rate, which is the percentage of people that leave the website after seeing the homepage, is only 26%!

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